Capitalize On Changing Customer Expectations

I imagine that, like me, your expectations have shifted since COVID-19 began. Perhaps you expect hand sanitizer at every store entrance or food to be hand-carried to your car for curbside pick-up.

I also imagine that, like you and me, your customers’ expectations have changed too. It doesn’t matter if your customer is a retail shopper, business partner, or team down the hall, we all have customers, and all of their expectations have changed.

This week’s tool and video will help you think about how your customers’ expectations have shifted. Use it to capture those shifts and to decide how best to respond. Watch the video with your team, ask each team member to complete the tool on their own, and then discuss what has changed and what your team can do.