Brands

What Every Leader Can Learn from Sears’ Pending Liquidation

Did you hear about Sears? CNBC just reported Sears could force liquidation within 24 hours. A litany of issues has inflicted pain, if not utter destruction, on the once dominate retailer. Consider the: Advent of eCommerce Powerhouse that is Amazon 2008 recession’s impact on expendable incomes Three-headed dragon of globalization, digitization, and regulation List goes…

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How Nike’s Kaepernick Ad Might Be a Game Changer this Time

This weekend Nike unveiled their latest “Just Do It” ad campaign. The company’s well known formula of marrying the familiar tagline with high profile athletes was on display once again; however, there was a bit of a twist this time. Serena Williams, known for her dominate play on the tennis court and Odell Beckham Jr.,…

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Working on Your Personal Brand

Whether you realize it or not, you have a personal brand. More importantly, that brand is constantly being defined, redefined, built-up, torn-down, and reconfigured. I invite you to think about four keys to building an effective personal brand. These are: Intentions, Behaviors, Results, and Expectations of Experience. For each area, allow me to pose questions…

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3 Brand Lessons from Walt Disney World

Are you looking to improve your personal brand? Has your organization’s brand(s) become a bit stagnant? In invite you to take a few minutes to join me during a recent trip I made to Walt Disney World in Orlando, Florida. While I was three, I picked up three valuable brand lessons that you should consider…

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A Dangerous Discussion

There’s a dangerous discussion taking place in many organizations. I invite you to consider whether or not you are participating in this costly conversation. It goes something like this… You & your teammates are discussing your company’s products or services. You collectively consider your offerings to be inherently brilliant, yet sales are missing the mark.…

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