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What You Can Learn from 4 Swift Brand Building Ideas

LinkedIn’s Daily Rundown features Taylor Swift’s “battle over her master recordings as digital distribution makes it more desirable for artists to control their own material.” According to the New York Times, “It all started on Sunday morning, when Mr. Braun’s company, Ithaca Holdings, announced that it had acquired the Big Machine Label Group, which Ms. Swift left in…

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What Every Leader Can Learn from Sears’ Pending Liquidation

Did you hear about Sears? CNBC just reported Sears could force liquidation within 24 hours. A litany of issues has inflicted pain, if not utter destruction, on the once dominate retailer. Consider the: Advent of eCommerce Powerhouse that is Amazon 2008 recession’s impact on expendable incomes Three-headed dragon of globalization, digitization, and regulation List goes…

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How Nike’s Kaepernick Ad Might Be a Game Changer this Time

This weekend Nike unveiled their latest “Just Do It” ad campaign. The company’s well known formula of marrying the familiar tagline with high profile athletes was on display once again; however, there was a bit of a twist this time. Serena Williams, known for her dominate play on the tennis court and Odell Beckham Jr.,…

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