Sometimes You Need to Take Two Steps Background

I recently had surgery on my left arm. The procedure was designed to fix a pinched nerve that has caused my hand to be essentially numb for the last five months. At the same time, I’m planning to climb Mount Elbrus, the highest point in Europe, with my son and son-in-law this summer. They’ve already…

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Amazon Tops Advertising List as the Strategic Wolf is on the Prowl

Ad Age’s Datacenter reports that Amazon spent $11 billion on advertising in 2019 That makes it the world’s largest advertiser topping Billion-Dollar Brand Builder Proctor & Gamble that is a perennial placeholder at the top of the chart. Amazon has been a regular topic of discussion in my marketing and strategy classes at Vanderbilt University. It wasn’t…

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Changing Lanes

Many years ago, I earned a speeding ticket. I say I earned it because I was driving too fast and there’s a natural consequence for driving too fast especially when a police officer is present – you earn a ticket. The paperwork stated that I could either pay a fine or go to a driver’s…

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Find Your Path

The vast majority of my career has been spent being developed to lead others, leading others, or developing others to lead. Throughout much of that time, we would be led down a fairly prescriptive path. To be a leader, you’d have to have this experience, go to this course, take this job, etc. There was…

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4 Reasons That You Should Start a Business Today

Every semester, I invite entrepreneurs into my classroom at Vanderbilt University to share their stories with my students, partner with student teams to address business challenges, and receive recommendations about how to improve their businesses, drive growth, and better position themselves in the marketplace. Using these experiences as a backdrop, coupled with my own business…

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Are You Promoting the Right People?

Imagine for a moment that you just got promoted. Your first order of business? Help choose your replacement. To you, there’s really no need to interview anyone. You already know that you’ll be choosing your hotshot lead analyst who has been performing at a high level for some time. Fast forward 6 months, and things…

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The Power of a Canine Coworker in Your Home Office

Meet Magnus. He’s one of my coworkers. We adopted him from a shelter a few years ago and our home office environment is better for it! You can throw out what Forbes Magazine said in recent years when they proclaimed that 1 in 5 employed Americans work from home. You can likely disregard expert predictions…

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