016. Brad White, President, Europe+Middle East at BrightHouse discusses purpose
Brad White joins Patrick in the ‘lab’ to discuss the importance of purpose. The term purpose is thrown about, but rarely understood for its importance. Brad shares what purpose is, why purpose matters, how to ‘excavate’ to find your team or organization’s purpose, and what you can do to keep purpose alive in your daily work.
Patrick Leddin, PhD is a speaker, global leadership consultant, and The Wall Street Journal bestselling author of The Five-Week Leadership Challenge. Patrick is an Associate Professor at Vanderbilt University with a thriving leadership blog and podcast, and 25-years of leadership experience. He offers an unparalleled mix of academic rigor and real-world experience.