How to Add Valuable Friction

Friction in business is often considered a bad thing. Business experts extol the virtues of removing friction from sales, manufacturing, and customer service processes. This makes sense as you don’t want to slow down a sale, reduce the number of items moving through the production facility, or cause customers to wait too long for an issue to be resolved.

That said, there are times when a bit of friction can be a good thing, especially when that friction improves the outcome of a meeting, the robustness of a discussion, or the quality of a decision.

Here’s a video where I tell you more about the tool. Below that, you can get a PDF copy that is perfect for printing, posting, and sharing. If you want to read more, check out this article.


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