Learn from NYT bestselling author and Wharton business school professor Dr. Jonah Berger about why things catch on. Jonah joins Patrick in the ‘lab’ to discuss how individuals, teams, and organizations can harness the power of word of mouth. Whether you are trying to get your leadership team to support a one-time project, striving to take a product or service global, or falling anywhere on the spectrum, this is a must listen.
Learn more about Jonah’s work at www.jonahberger.com.
Patrick Leddin, PhD is a speaker, global leadership consultant, and The Wall Street Journal bestselling author of The Five-Week Leadership Challenge. Patrick is an Associate Professor at Vanderbilt University with a thriving leadership blog and podcast, and 25-years of leadership experience. He offers an unparalleled mix of academic rigor and real-world experience.