Amazon Tops Advertising List as the Strategic Wolf is on the Prowl

Ad Age’s Datacenter reports that Amazon spent $11 billion on advertising in 2019 That makes it the world’s largest advertiser topping Billion-Dollar Brand Builder Proctor & Gamble that is a perennial placeholder at the top of the chart. Amazon has been a regular topic of discussion in my marketing and strategy classes at Vanderbilt University. It wasn’t…

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