Posts Tagged ‘brand’

Why I’m My Own Brand and Why You Should Be One Too

“In 350 words or less, please tell us why you would be a great fit for our company.” This prompt looms over nearly every internship application I’ve submitted. Though painfully daunting, this request provides a unique opportunity not just to explain my skills and qualifications, but also to reflect my unique value—my very own “Skyler…

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Working on Your Personal Brand

Whether you realize it or not, you have a personal brand. More importantly, that brand is constantly being defined, redefined, built-up, torn-down, and reconfigured. I invite you to think about four keys to building an effective personal brand. These are: Intentions, Behaviors, Results, and Expectations of Experience. For each area, allow me to pose questions…

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3 Brand Lessons from Walt Disney World

Are you looking to improve your personal brand? Has your organization’s brand(s) become a bit stagnant? In invite you to take a few minutes to join me during a recent trip I made to Walt Disney World in Orlando, Florida. While I was three, I picked up three valuable brand lessons that you should consider…

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Speak Your Customer’s Language

Imagine for a moment that after seeing one of my articles or videos, you decide to invite me to your organization. We coordinate the visit, discuss what we hope to accomplish, and I make the journey to your workplace. The arrival goes as planned and after we exchange a few pleasantries, we begin our day.…

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Can You Handle 6 Stern Branding Lessons?

My old car had been a faithful servant, but nothing lasts forever. I recently replaced it with something built in the 21st century. The new vehicle came with SiriusXM radio. I quickly found myself enjoying the wide-range of channels. In short order, I stumbled across Howard Stern, the self-proclaimed King of All Media. Admittedly, my knowledge…

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Watch a Brand Turn 2 Minutes into $246 Million

May 6th is the first Saturday in May. That means it’s time for the Kentucky Derby (aka “the Run for Roses” or “the Fastest Two Minutes in Sports”). The Derby rarely disappoints. That was certainly true two years ago when American Pharaoh began a three-win stretch to become the first Triple Crown Winner in over…

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