Posts Tagged ‘brand’
028. Patagonia’s Director of Philosophy Vincent Stanley on how to lead with conscious and conviction
Patagonia’s Director of Philosophy, Vincent Stanley, joins Patrick in the ‘lab’ to discuss what it takes to build a conscious organization and to be a leader whose actions align with one’s values. Often called Patagonia’s storyteller, Vincent has been with the company since 1973. Vincent wrote the company’s initial ad copy, led Patagonia’s sales and…
Read More025. Make your ideas contagious with NYT bestselling author Dr. Jonah Berger
Learn from NYT bestselling author and Wharton business school professor Dr. Jonah Berger about why things catch on. Jonah joins Patrick in the ‘lab’ to discuss how individuals, teams, and organizations can harness the power of word of mouth. Whether you are trying to get your leadership team to support a one-time project, striving to…
Read More020. Phoenix Jackson shares how to create a 2020 vision for your personal brand
Phoenix Jackson, master brand builder, visits Patrick in the lab to discuss how to build an effective personal brand in 2020. She encourages each of us to clarify our goals, be willing to pivot, and embrace success along the way. Don’t miss the chance to start 2020 on the highest of notes! Learn more about…
Read More013. Building a Winning Organizational Culture with Barby Siegel, CEO of Zeno Group
Are you looking to join an organization with a strong culture? Are you wanting to build a strong culture in your current organization? I hear these questions, and other similar inquiries, nearly every day. To help answer them and get you thinking about the ‘right’ next step to take in your world, I’ve invited Barby…
Read More5 Disney Brand Building Lessons to Bring Some Magic to Your Business
Over the last 15 years, CEO Bob Iger has been at the helm of the Walt Disney Company. Under his stewardship, Iger and team have acquired Pixar, Marvel, Lucasfilm, and 21st Century Fox. Many of Disney’s moves have reaped huge rewards (Avengers: Endgame $2.8 billion in worldwide box office), some are struggling (Star Wars: Galaxy’s…
Read More6 Ways to be Invaluable at Work
How well are you doing at making yourself invaluable at work? Here are six ways to get you there. [restrict] [/restrict] patrick.leddin@icloud.comPatrick Leddin, PhD is a speaker, global leadership consultant, and The Wall Street Journal bestselling author of The Five-Week Leadership Challenge. Patrick is an Associate Professor at Vanderbilt University with a thriving leadership blog…
Read MoreWhat You Can Learn from 4 Swift Brand Building Ideas
LinkedIn’s Daily Rundown features Taylor Swift’s “battle over her master recordings as digital distribution makes it more desirable for artists to control their own material.” According to the New York Times, “It all started on Sunday morning, when Mr. Braun’s company, Ithaca Holdings, announced that it had acquired the Big Machine Label Group, which Ms. Swift left in…
Read MoreWhat Seth Godin Told Me about Building a Strong Personal Brand
I recently interviewed Seth Godin for the next episode of the Leadership Lab podcast. Of course, I want you to listen to the podcast, but I simply couldn’t wait to share with you a piece of advice that Seth divulged in our conversation. Seth and I discussed (among other things) building a strong personal brand…
Read MoreWhy I’m My Own Brand and Why You Should Be One Too
“In 350 words or less, please tell us why you would be a great fit for our company.” This prompt looms over nearly every internship application I’ve submitted. Though painfully daunting, this request provides a unique opportunity not just to explain my skills and qualifications, but also to reflect my unique value—my very own “Skyler…
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