Posts Tagged ‘brand’
Why I’m My Own Brand and Why You Should Be One Too
“In 350 words or less, please tell us why you would be a great fit for our company.” This prompt looms over nearly every internship application I’ve submitted. Though painfully daunting, this request provides a unique opportunity not just to explain my skills and qualifications, but also to reflect my unique value—my very own “Skyler…
Read MoreA Lesson in Breaking Brand Stereotypes – Compliments of R.J. Mitte
You are most likely familiar with the television series Breaking Bad. Whether you loved the show, hated the premise, or have never heard of it, this post is for you. My intent is not to endorse or criticize Breaking Bad. I’m simply providing 5 observations with the hope of helping you to elevate your personal brand. The award…
Read More4 Decisions to Give Your Marking Efforts the Moves Like Jagger
Whether you like the song or not, you are no doubt familiar with Maroon 5’s “Moves Like Jagger.” It debuted at #8 on the U.S. charts in July 2011. Since then, the upbeat ode to Mick Jagger’s dance moves has sold over 6.3 million copies in the U.S. (6 x platinum), 4.6 million copies in…
Read MoreCan You Handle 6 Stern Branding Lessons?
My old car had been a faithful servant, but nothing lasts forever. I recently replaced it with something built in the 21st century. The new vehicle came with SiriusXM radio. I quickly found myself enjoying the wide-range of channels. In short order, I stumbled across Howard Stern, the self-proclaimed King of All Media. Admittedly, my knowledge…
Read MoreHow to Be Heard in a Noisy World, Compliments of a Music City ‘Landmark’
Many years ago (far more than I care to admit), I was sitting in a marketing class in college. The professor was discussing the challenge companies face when they try to get consumers to buy their products. I recall him saying, “Customers need to hear about a product 7 times before they make a purchasing…
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