What You Can Learn from 4 Swift Brand Building Ideas

LinkedIn’s Daily Rundown features Taylor Swift’s “battle over her master recordings as digital distribution makes it more desirable for artists to control their own material.” According to the New York Times, “It all started on Sunday morning, when Mr. Braun’s company, Ithaca Holdings, announced that it had acquired the Big Machine Label Group, which Ms. Swift left in…

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Why I’m My Own Brand and Why You Should Be One Too

“In 350 words or less, please tell us why you would be a great fit for our company.” This prompt looms over nearly every internship application I’ve submitted. Though painfully daunting, this request provides a unique opportunity not just to explain my skills and qualifications, but also to reflect my unique value—my very own “Skyler…

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