Posts Tagged ‘brands’
008. Engaging the World’s Most Powerful Consumers: Women with Bridget Brennan
Bridget Brennan, a global authority on engaging women in the marketplace, joins Patrick in the Leadership Lab. Learn the value of engaging female consumers, how companies are getting it right (and wrong), and what you can do today to better meet the needs of this powerful consumer group. Patrick LeddinPatrick Leddin, PhD is a speaker,…
Read More8 Behaviors of Successful Creatives
Successful creatives often apply 8 behaviors. Here’s a graphic that you can use to learn about each behavior and assess how well you are doing. We created this graphic in conjunction with Scott Miller at FranklinCovey. You can read more about the thinking behind the tool in this Leddin Group article. Below is a downloadable…
Read MoreEnhancing Your Personal Brand
Here are four items to work on in order to enhance your personal brand. Learn more about your personal brand in our podcast interview with Seth Godin. Patrick LeddinPatrick Leddin, PhD is a speaker, global leadership consultant, and The Wall Street Journal bestselling author of The Five-Week Leadership Challenge. Patrick is an Associate Professor at…
Read More4 Key Questions to Create Customer Centric Teams
Here are four customer centric questions that you and your team should work to answer. Patrick LeddinPatrick Leddin, PhD is a speaker, global leadership consultant, and The Wall Street Journal bestselling author of The Five-Week Leadership Challenge. Patrick is an Associate Professor at Vanderbilt University with a thriving leadership blog and podcast, and 25-years of…
Read MoreHow Nike’s Kaepernick Ad Might Be a Game Changer this Time
This weekend Nike unveiled their latest “Just Do It” ad campaign. The company’s well known formula of marrying the familiar tagline with high profile athletes was on display once again; however, there was a bit of a twist this time. Serena Williams, known for her dominate play on the tennis court and Odell Beckham Jr.,…
Read More