A Dangerous Discussion

By Patrick Leddin | January 9, 2018

There’s a dangerous discussion taking place in many organizations. I invite you to consider whether or not you are participating in this costly conversation. It goes something like this… You & your teammates are discussing your company’s products or services. You collectively consider your offerings to be inherently brilliant, yet sales are missing the mark.…

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Delight Your Customers with a Twist on Ordinary

By Patrick Leddin | December 20, 2017
leader + leader development + ideas for leaders + ideas for brands + ideas for careers + best ideas for leaders + best idea for brands + best ideas for careers + leadership + leadership & management + Inspiration + Brands & Ads + Culture + emerging leader + brands + building brands + marketing + leadership + culture + organizational culture + strategy career advice + franklincovey + vanderbilt university + Your Career + Strategies + Inspiration + Human Resources + patrick leddin + catalys + a wining culture in government + oliver's spot + the 5 ps leading teams to top results + oliver's spot for the public

We often hear about the need to delight customers, but rarely find examples of simple ways to make it happen. Allow me to introduce you to a company that has figured it out. Meet Sprinkles. Sprinkles sells cupcakes. That alone is pretty darn delightful, but what seems to really excite folks is how they’ve managed…

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