Posts Tagged ‘marketing’
042. Act with vision and integrity with sports marketing pioneer Jim Host
Jim Host is credited with creating sports marketing and changing the face of collegiate athletics. He’s also known for being a visionary who acts with integrity. Jim founded Host Communications, which pioneered collegiate sports marketing and production services company. In 2007, IMG acquired Host Communications for $74.3 million. Beyond forming and growing Host Communications, Jim…
Read More025. Make your ideas contagious with NYT bestselling author Dr. Jonah Berger
Learn from NYT bestselling author and Wharton business school professor Dr. Jonah Berger about why things catch on. Jonah joins Patrick in the ‘lab’ to discuss how individuals, teams, and organizations can harness the power of word of mouth. Whether you are trying to get your leadership team to support a one-time project, striving to…
Read More020. Phoenix Jackson shares how to create a 2020 vision for your personal brand
Phoenix Jackson, master brand builder, visits Patrick in the lab to discuss how to build an effective personal brand in 2020. She encourages each of us to clarify our goals, be willing to pivot, and embrace success along the way. Don’t miss the chance to start 2020 on the highest of notes! Learn more about…
Read More5 Disney Brand Building Lessons to Bring Some Magic to Your Business
Over the last 15 years, CEO Bob Iger has been at the helm of the Walt Disney Company. Under his stewardship, Iger and team have acquired Pixar, Marvel, Lucasfilm, and 21st Century Fox. Many of Disney’s moves have reaped huge rewards (Avengers: Endgame $2.8 billion in worldwide box office), some are struggling (Star Wars: Galaxy’s…
Read More008. Engaging the World’s Most Powerful Consumers: Women with Bridget Brennan
Bridget Brennan, a global authority on engaging women in the marketplace, joins Patrick in the Leadership Lab. Learn the value of engaging female consumers, how companies are getting it right (and wrong), and what you can do today to better meet the needs of this powerful consumer group. Patrick LeddinPatrick Leddin, PhD is a speaker,…
Read MoreWhat You Can Learn from 4 Swift Brand Building Ideas
LinkedIn’s Daily Rundown features Taylor Swift’s “battle over her master recordings as digital distribution makes it more desirable for artists to control their own material.” According to the New York Times, “It all started on Sunday morning, when Mr. Braun’s company, Ithaca Holdings, announced that it had acquired the Big Machine Label Group, which Ms. Swift left in…
Read MoreHow Nike’s Kaepernick Ad Might Be a Game Changer this Time
This weekend Nike unveiled their latest “Just Do It” ad campaign. The company’s well known formula of marrying the familiar tagline with high profile athletes was on display once again; however, there was a bit of a twist this time. Serena Williams, known for her dominate play on the tennis court and Odell Beckham Jr.,…
Read More4 Decisions to Give Your Marking Efforts the Moves Like Jagger
Whether you like the song or not, you are no doubt familiar with Maroon 5’s “Moves Like Jagger.” It debuted at #8 on the U.S. charts in July 2011. Since then, the upbeat ode to Mick Jagger’s dance moves has sold over 6.3 million copies in the U.S. (6 x platinum), 4.6 million copies in…
Read MoreCan You Handle 6 Stern Branding Lessons?
My old car had been a faithful servant, but nothing lasts forever. I recently replaced it with something built in the 21st century. The new vehicle came with SiriusXM radio. I quickly found myself enjoying the wide-range of channels. In short order, I stumbled across Howard Stern, the self-proclaimed King of All Media. Admittedly, my knowledge…
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