Jim Host is credited with creating sports marketing and changing the face of collegiate athletics. He’s also known for being a visionary who acts with integrity. Jim founded Host Communications, which pioneered collegiate sports marketing and production services company. In 2007, IMG acquired Host Communications for $74.3 million. Beyond forming and growing Host Communications, Jim…

Read More

LinkedIn’s Daily Rundown features Taylor Swift’s “battle over her master recordings as digital distribution makes it more desirable for artists to control their own material.” According to the New York Times, “It all started on Sunday morning, when Mr. Braun’s company, Ithaca Holdings, announced that it had acquired the Big Machine Label Group, which Ms. Swift left in…

Read More

This weekend Nike unveiled their latest “Just Do It” ad campaign. The company’s well known formula of marrying the familiar tagline with high profile athletes was on display once again; however, there was a bit of a twist this time. Serena Williams, known for her dominate play on the tennis court and Odell Beckham Jr.,…

Read More