The importance of names extends beyond what people call us as individuals to what we call our teams, departments, and entire organizations. This week’s tool and video are intended to get you thinking about what people call your group and if the name truly represents:
– Who you serve
– What you do
– Why do you do it
I encourage you to take the time to complete the tool on your own and with your team. Names matter.
Take the time to get it right.
What's in a name
Patrick Leddin, PhD is a speaker, global leadership consultant, and The Wall Street Journal bestselling author of The Five-Week Leadership Challenge. Patrick is an Associate Professor at Vanderbilt University with a thriving leadership blog and podcast, and 25-years of leadership experience. He offers an unparalleled mix of academic rigor and real-world experience.