We often hear about the need to delight customers, but rarely find examples of simple ways to make it happen.
Allow me to introduce you to a company that has figured it out.
Sprinkles sells cupcakes. That alone is pretty darn delightful, but what seems to really excite folks is how they’ve managed to take something ordinary, repurpose it, and turn it into something extraordinary.
I invite you to invest 2 minutes to see if you can do the same thing in your organization.
Patrick Leddin, PhD is a speaker, global leadership consultant, and The Wall Street Journal bestselling author of The Five-Week Leadership Challenge. Patrick is an Associate Professor at Vanderbilt University with a thriving leadership blog and podcast, and 25-years of leadership experience. He offers an unparalleled mix of academic rigor and real-world experience.