leader + leader development + ideas for leaders + ideas for brands + ideas for careers + best ideas for leaders + best idea for brands + best ideas for careers + leadership + leadership & management + Inspiration + Brands & Ads + Culture + emerging leader + brands + building brands + marketing + leadership + culture + organizational culture + strategy career advice + franklincovey + vanderbilt university + Your Career + Strategies + Inspiration + Human Resources + patrick leddin + catalys + a wining culture in government + oliver's spot + the 5 ps leading teams to top results + oliver's spot for the public

Delight Your Customers with a Twist on Ordinary

We often hear about the need to delight customers, but rarely find examples of simple ways to make it happen.

Allow me to introduce you to a company that has figured it out.

Meet Sprinkles.

Sprinkles sells cupcakes. That alone is pretty darn delightful, but what seems to really excite folks is how they’ve managed to take something ordinary, repurpose it, and turn it into something extraordinary.

I invite you to invest 2 minutes to see if you can do the same thing in your organization.