Posts Tagged ‘customer’

4 Customer-Centric Questions

If you are looking to create a customer-centric team, work with your teammates to answer 4 critical questions. Patrick LeddinI try to be a catalyst for change and improvement. Some of my ideas are spot-on, many are works in progress, and, admittedly, others miss the mark. That’s the nature of brainstorming and trying things. I’m…

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A Dangerous Discussion

There’s a dangerous discussion taking place in many organizations. I invite you to consider whether or not you are participating in this costly conversation. It goes something like this… You & your teammates are discussing your company’s products or services. You collectively consider your offerings to be inherently brilliant, yet sales are missing the mark.…

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Delight Your Customers with a Twist on Ordinary

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We often hear about the need to delight customers, but rarely find examples of simple ways to make it happen. Allow me to introduce you to a company that has figured it out. Meet Sprinkles. Sprinkles sells cupcakes. That alone is pretty darn delightful, but what seems to really excite folks is how they’ve managed…

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Speak Your Customer’s Language

Imagine for a moment that after seeing one of my articles or videos, you decide to invite me to your organization. We coordinate the visit, discuss what we hope to accomplish, and I make the journey to your workplace. The arrival goes as planned and after we exchange a few pleasantries, we begin our day.…

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