Jim Host is credited with creating sports marketing and changing the face of collegiate athletics. He’s also known for being a visionary who acts with integrity. Jim founded Host Communications, which pioneered collegiate sports marketing and production services company. In 2007, IMG acquired Host Communications for $74.3 million. Beyond forming and growing Host Communications, Jim has been actively involved in building sports arenas, leading state government, and making big deals happen.

Jim joins Patrick in the lab to discuss how to make a mark on the world, invest in others, and change an industry. Learn more about Jim and order a copy of his book “Changing the Game” at www.jimhostbook.com.

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